Our Company

Black's Tire & Auto Service, was formed in 1929 as Black's Service Station (pictured left circa 1954) by W. Crowell Black in Whiteville, NC. Now, with 37 locations in both North and South Carolina, we remain a locally and family owned/operated tire sales and service and vehicle repair business. Our business includes 33 commercial/retail locations, 3 warehouse/distribution centers, a commercial sales division operating out of those three locations, a tire retread center, and our corporate headquarters, Find a location near you. Our "family" includes some 470 highly trained/skilled (ASE certified technicians) and service-minded employees.

With W. Crowell Black at the helm, Black's Service Station was a vital tire and vehicle service center in Whiteville and southeastern North Carolina. In 1976 Ricky Benton (with his wife Dianne's support) opened a gas station/garage in the Cerro Gordo, NC community.Ricky continued to operate this business until 1981, when he began working with Black’s Tire Service in Whiteville.Ricky continued working at Black's Tire, expanding the business into multiple locations. Later, Benton purchasedBlack's Tire from Crowell Black but continued to operate it under the Black’s Tire name out of respect for the Black family. Ricky and Dianne are very involved in the daily operations of the company as are their sons Rick, Ryan, and Jeremy. Today the company operates under the division names Black's Tire & Auto Service, BTS Commercial, BTS Tire and Wheel Distributors, and Carolina Retread.

"Black's Has Your Back" is an often used slogan at Black's Tire & Auto Service but it is more than that. It is a belief about the importance of our customers and our commitment to them. On our doors one will see this statement - "Through These Doors Pass The Best People In The World...Our Customers!" We seek to show our commitment to our customers by availability (regular hours and 24 hour roadside assistance), quality service at reasonable pricing, and service beyond the sale. One store manager when asked "What am I getting for this tire price quote?" responded with "Me!" This is what makes us different - the attention one receives after the service.

At Black's Tire & Auto Service one can find:

  • A wide array of brands and types of tires.

  • A variety of vehicle repair services including but not limited to tires, brakes, alignment, oil changes, dealer recommended flushes, state inspections, custom wheels, and commercial tire retreading (check with the location nearest you for specific services).

  • Free battery and tire inspections.

  • Free tire rotations on tires purchased from Black's Tire throughout the life of the tires.

  • Regular store hours (typically 7:30 a.m. to 5:30 p.m. M-F, 7:30 to 1:00 p.m. on Saturday, and 24 hour roadside assistance)

  • ASE Certified Technicians

  • Appointment Scheduling

  • Motorist Assurance Program

  • Goodyear Tire & Service Network

We look forward to serving you and having you as a member of our Black's Tire & Auto Service "Family"!



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